The following is not a spiritual reflection, but this has been on my mind and plays a real role in how I got where I am today. This is a diary after all, so I’m going to include it:
Seven years ago this April I left the ad agency where I had been working for 17 years. I was laid off along with a number of friends by a new manager who demanded he have the freedom to replace whatever staff he wanted if he accepted the job. Advertising is one of those businesses that has a lot of turnover, but I’m one of the lucky ones who managed to work over 30 years in an advertising career without ever losing a job, until then.
I remember so many friends losing their jobs prior to it happening to me. I tried to help some of them when I could, which isn’t easy. It’s very frustrating when you want to help, but you can’t really. You seem to always hear the stories of those who left that go something like, “It’s the best thing that ever happened to me.” or, “My stress level dropped so much, and I feel so much better now.” or, “I love my new job so much more than when I was there.” We love to keep record of these “success” stories when our colleagues loss their jobs. We won’t admit it, but we really don’t want to hear the hard times stories. We awkwardly sit back waiting for something, anything, that sounds like good news.
Well, I want to say this for the record, I did not land on my feet. Sure, I thought I’d find another job at some other agency quickly enough. Nearly all of my colleagues pointed out my vast skill set back when I was employed. But when you’re over 50, and you would really rather remain in your home town, the options get eliminated quicker than a fat guy in a dodgeball tournament. Age discrimination has been going on in the advertising industry since before the Hula Hoop, but you never really understand how bad it is until it happens to you.
So no, like I said, I did not land on my feet. In less than 18 months I lost $100,000 just trying to hold things together, my entire retirement completely gone. Freelance came and went, but could never make up for the lost income of my previous job. Through creative financing and renting out my unaffordable house I somehow protected my credit, but that’s about all I saved. My identity as a significant player in the national advertising world was stripped from me forever. My self-esteem was, and might still be, essentially destroyed. All of my plans over the last seven years had to be shelved for survival.
Finally, in February I sold my “creative director’s” house that I could not afford. I now have a job that pays 60% less than I made as an ad guy, but my wife and I are financially solvent and possibly in the best financial state we’ve been in since we got married back in 1986. It took seven years to get this way, so I don’t call that landing on your feet. The worst part of what happened seven years ago is the feeling of betrayal that never goes away. I wasn’t just a good employee of my former agency, I played a pivotal role in saving the Coca-Cola business for them in the early 2000’s. So much so that the Chief Executive Officer from our New York headquarters came down to Atlanta to personally meet me and shake my hand. I had clients that refused to go places without me. In the ad biz, that shit barely lasts a week.
So forgive me if I don’t believe people when they say I’m valuable, or that I have seriously marketable skills. Thanks to that event I have PTSD when it comes to jobs. I will never again feel secure. Oh sure, you’re about to tell me, “Rick, nobody is secure and it’s really that way for everybody.” I will tell you to spend 17 years with a company that you’ve poured everything into before you attempt to downplay the effect that event had on me, or any of my other friends who went through the same thing. That day seven years ago effectively ended my career. Thank god I work for nice people today and I have managed not to lose my marriage, or my home getting here. So, if you think things all worked out for the best, well don’t kid yourself, the last seven years were the worst years of my life and I will never forget how it happened.
Now, back to thinking about my upcoming cruise to celebrate putting all this behind me.
[Image: Rick on the Brooklyn Bridge while shooting a Coca-Cola commercial for Atlantic Records, 1997]